About Me

Stress-resistant, analytic mind with a taste for innovations and problem-solving skills to get the best out of technical and non-technical teams. Creative technologist and tech evangelist by habits. I spent the last 5 years in digital production/project management being the point of connection between creation and development, client and technical agencies, handling projects from end-to-end (banners, mobile/desktop apps, websites, eCRM platforms, online experiences). Great knowledge in Web development and in UX. Worked on heavy eCRM platforms with localization, accessibility and usability constraints. Passion for new technologies, electronic systems, connected devices, design and UX.

Contact Details

Renaud Lacassagne
Levallois Perret, France
(33) 664 46 15 41



Senior Digital Producer Jul. 2017 - Present

From the first draft of a concept to the delivery. Any project, any touchpoint, any constraints. Responsible not only to for delivering on time and on budget but also for helping amplify ideas through technical innovations. Playing the role of technical evangelist / creative technologist. Tech and partners sourcing and managing. Managing productions at high pace and with a high expectations. Reactivity and pivoting skills.

MRM//McCann Paris

Creative Technologist // Technical Project Manager Apr. 2016 - Jun. 2017

From brainstorming to crafting of a digital idea/concept/installation. Dot-connecter between technologies, solution-finder, physical/digital human machine interface designer, R&D lead. New/emerging technologies tester, maker... Manage technical projects, brief technical team. Follow up on front and back end developers (PHP, .Net, Sitecore, Pimcore, HTML, CSS, Ajax, JS, ...). Technical Architecture conception, CRM projects management.

McCann Paris

Senior Digital Project Manager Mar. 2014 - Apr. 2016

Digital lead, consultancy on technological solutions. Digitalization of the accounts, processes creation. Conception, creative follow-up, functional brief, relation with technical agencies. Management of 2 other digital project managers.

Proximity BBDO Paris

Functional Project Manager Nov. 2012 - Feb. 2014

Functional Project Manager for the eCRM platform of P&G wolrdwide Functional lead on the brand new platform (from the conception to the development, including UX research, creative exchanges) Managing 2 other functional project managers Training to local countries on the back office


European Digital Producer Sept. 2010 - Nov. 2012

From production to localization of all the websites, banners. Media agency briefs, technical briefs. Main point of contact for production of digital assets in house (costing, time spent, processes). Managing the relationship with the creatives, media agencies, client.


I've worked in agencies of different size and different background for a wide variety of clients.

  • Technology
  • UX
  • Strategy
  • Conception
  • Management
  • Data


UFR Ingémédia

Master 2 Information Communication Production Numérique et Intégration 2007-2010

Université Bordeaux I

DUT Génie Logiciel 2005-2007